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Instagram: what it is and how we use it

Instagram is a social network built on photos and short videos.

1. How it works

Instagram is a social network for sharing photos and short videos. A business can have a profile there with a description, contact details and a link to its site.

2. Why it matters to a business

For fields where visual impression matters, such as trades, interiors or food, it works as a living portfolio. Customers often look at what your work looks like before they get in touch.

3. How we use it

For tradespeople and studios it works best with photos of finished work. We agree once how you send them to us, and we do the selection, editing and copy.

4. When it fits

It suits fields where a photo of finished work convinces the customer.

5. What to watch for

It works only with regularity. Occasional posts get lost.

6. In practice

For trades and services we advise a simple plan: photos of finished work, a short video of the process and now and then the story of a job. A few posts a week in a consistent style work better than bursts. We connect the profile to the website and a contact button.

7. Alternatives

Facebook works similarly, with an older audience and stronger reviews, as does Pinterest for inspiration. Instagram wins where visual impression decides and the audience is people up to roughly 45.

8. Common questions

How many posts are reasonable?

Two to three a week that you can keep up long term. Regularity matters more than quantity.

Do I need a business account?

We recommend it. It allows a contact button, statistics and a link to advertising through Meta.

Is paid advertising worth it?

Only once the profile looks complete and you know whom you want to show the offer to. Running ads into an empty profile makes no sense.

If you need help with this, take a look at our Social media.

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