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TikTok: what it is and how we use it

TikTok is a platform for short videos.

1. How it works

TikTok is a platform for short videos that recommends them to people by interest, not only by whom they follow. Even a small account can reach new people.

2. Why it matters to a business

For a business it is a chance to show work in motion: making things, transforming a space, shots from the kitchen. It works when videos appear regularly.

3. How we use it

It suits clips from the workshop, kitchen or clinic that show what the work looks like.

4. When it fits

It suits short videos from the workshop, kitchen or clinic.

5. What to watch for

It needs a steady supply of videos, otherwise it loses its point.

6. In practice

For TikTok we recommend short videos of real work: before and after, quick demonstrations, tips from the trade. They do not need a professional camera, but good light, a steady shot and a clear first two seconds.

7. Alternatives

Similar short videos work on Instagram as Reels and on YouTube as Shorts. If you already make video, the same footage can be used in all three places to save effort.

8. Common questions

Is TikTok just for young people?

Not for a long time now. The share of older users is growing. Whether your customers are there should be checked before you invest time.

How many videos are needed?

A steady supply, say several a week. A single video without follow-ups gets lost.

Is it suitable for every business?

No. It works for fields where a transformation or process can be shown. For services with nothing to see, another channel is usually better.

If you need help with this, take a look at our Social media.

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• Social media