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YouTube: what it is and how we use it

YouTube is the largest video platform. Its videos can be embedded straight into a website.

1. How it works

YouTube is the largest video platform and is often called the second-largest search engine. Its videos can be embedded in a website, so they need not be hosted on your own server.

2. Why it matters to a business

For a business it is useful for longer showcases of work, how-tos and answers to common questions. A well-named video can be found years after it was published.

3. How we use it

We embed samples of your work from your channel on the page, and they are easy to send to a customer.

4. When it fits

It suits longer showcases of work and how-to videos people search for.

5. What to watch for

Videos should be short and have a clear title, otherwise nobody finds them.

6. In practice

For companies we recommend making videos around questions customers really ask: “How much does it cost?”, “How long does it take?”, “How is it done?”. Each video has a clear title, a description and a link to the website, so it can be found even years later.

7. Alternatives

Short videos spread better on TikTok and Instagram, but YouTube is better for longer content people actively look for. Videos can also be hosted elsewhere, for example on Vimeo, and embedded on the site.

8. Common questions

Is it worth embedding YouTube videos on the site?

Yes, but with speed in mind. The video should load only after a click, otherwise it slows the site.

How long should a video be?

As long as needed to answer. For common questions one to five minutes is usually enough.

Do I need professional filming?

Not always. Clear sound and a steady shot matter more than expensive gear. For the company’s main video, though, professional filming can pay off.

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