An emergency phone number you do not have to look for
On mobile there is a call button at the top that stays visible while scrolling. The rest of the page can wait.
- A fixed call button
- Call-out area
- Working hours
Two customers, two speeds. One calls now, the other is planning a bathroom renovation or a heating replacement.
On mobile there is a call button at the top that stays visible while scrolling. The rest of the page can wait.
A bathroom renovation or a heating replacement is planned. That customer wants to know what you do, what the work looks like and how to arrange it.
In an emergency, availability is the main thing the customer looks for. So claims like “round the clock” or an arrival time are stated only if you can honestly keep to them. A promise you do not keep costs more than an empty space, because it comes back in reviews.
If you are not available around the clock, we say so plainly: working hours and when you can be reached. The customer has nothing to guess and you do not get calls you cannot answer.
A visible list of districts and surroundings you travel to. For local search it is the cheapest way to catch people looking for a plumber nearby. The same details belong in your Google Maps profile: if you travel to customers, you list towns and districts instead of an address. The procedure is in the article Google Maps for tradespeople.
Customers search for a specific problem, not a trade: “water emergency”, “boiler repair”, “bathroom renovation”. So each service gets its own section and later can have its own page. A separate page helps the search engine understand what you offer and where.
We list only what you actually do. Each extra service or city is extra work, so we always choose together what is most important.
People choose a plumber mainly by reviews, not by how the site looks. So the site and the Google Maps profile have to work together: we show Google reviews on the site too, and show how to politely ask customers for them after a job.
A few real photographs of finished jobs make a difference. Do not use photos from the internet, the customer will recognise them.
Customers call from the car, from a building site or from a spot without wifi. A site that takes long to open is a site that did not open. So we treat speed as a feature, not decoration: correctly sized photos in a modern format, no needless template code, and designed for the phone first, with big buttons and readable type. You can check it yourself, for example in Google’s free PageSpeed Insights tool. More in the article mobile websites: why speed matters.
The price of a website does not depend on the trade, but on how much the site has to do. Indicatively, excluding VAT (we are not VAT payers, the price is final):
What affects the price:
Not included in the price: the domain, hosting and any ongoing care and advertising on Google or social media, which you pay directly to Google or Meta.
The arrangement is always the same: you see the design free within three hours of the call, and only if you like it do we agree the scope and price in writing in advance. Details are in the article how much a website for a tradesperson costs.
For the first design a call is enough: what you do and what your ideal customer looks like. But a finished site cannot be ready before the material, and that delays things most. So it pays to prepare:
If something is missing it is not an obstacle: we can propose the text and recommend or choose photographs. But more material from you means the site will be more yours. The full list is in the article what to prepare for a new website.
How long it takes: a one-page site is usually a matter of days, a typical site of weeks and a complex one longer. It depends mostly on the scope and on how quickly you supply material and approve the design. More in the article how long it takes to build a website.
Indicatively: a one-page website around 7,900 CZK, a typical website around 15,900 CZK, a complex website up to 54,900 CZK. We are not VAT payers, the price is final. A complex site can cost more, sometimes up to 90,000 CZK. We set the final price on request, based on the scope and what the site has to do. The design is free and commits you to nothing.
A phone number at the top, always visible on mobile, the call-out area and working hours. A claim like “round the clock” is stated only if you can keep to it.
Ask right after the finished job and send a link that takes one tap. Reply to poorer reviews factually and politely, and do not buy reviews, Google removes them. The procedure is in the article Google Maps for tradespeople.
One site with a separate page for each service. The customer is looking for a specific thing, say a boiler repair, and such a page answers them directly. You can start with a few main services and add more. Each extra service is extra work, though.
If you have one main service, often yes. If you offer several things, say emergencies, bathrooms and heating, a separate page for each is worth it, so the customer gets straight to what they are looking for.
Only if you can keep to it. A customer with an emergency calls the first firm that seems available, and if you do not pick up, it costs you in reviews. It is better to write your working hours and when you can be reached.
You see the design within three hours of the call. A one-page site is usually a matter of days, a typical site of weeks. It depends mostly on how quickly you supply photographs and text and approve the design.
A Google business profile is free and is meant for businesses that travel to customers too. Instead of an address you list towns and districts. Fill in the main category, services, phone number and working hours the same as on the site.
The domain, hosting and any ongoing care are paid separately. Advertising on Google or social media is also billed separately. More on the page about marketing.
How much a website costsGoogle Maps for tradespeopleWebsites for tradespeopleMarketing
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How we handle your dataMatyáš Musela · 733 230 308 · Filip Berčík · 774 915 200 · aetheron@aetheron.cz · Prague
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