How much do Google Ads cost a local business?
In Google Ads you pay per click, not per view. The price of a click varies with trade, place and competition, so there is no fixed price. You can, however, work out whether ads pay for themselves.
Two separate amounts
- The ad budget. You pay Google directly. You set the daily limit yourself.
- The management work. Setup, monitoring and evaluation. That is the agency's service.
What changes the price of a click
- Trade: some words are expensive because many firms compete for them.
- Place: a larger city is usually dearer than a small one.
- The quality of the ad and the page it leads to.
- Time and day.
Work out the return
What does it cost you to win a customer? If you pay for a hundred clicks and three people get in touch, you can work out the cost of one enquiry and compare it with what you earn on a job. It makes sense only when a job earns more.
Ads are not everything
Before paying for clicks, have a finished site that answers the visitor, and a business profile on maps. Then ads waste less. The steps are in Google Maps for tradespeople and local SEO for small businesses.
Estimated prices
We publish website prices. The price of managing ads depends on scope and we give it after a conversation. Our offer is described on the marketing page (Czech).
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