Local SEO for small businesses: where to start

SEO is the work of getting Google to show you to people who search for what you do. For a local business it is a handful of simple things done properly and for a long time. There is no trick, and nobody can guarantee first place.

1. A page for each service

Someone searching “emergency plumber Prague” wants a page about emergencies, not a general intro. Give each important service (and perhaps town) its own page with a description, an example of the work and a phone number.

2. Google Maps

A business profile is often more important than the website for local search. The steps are in Google Maps for tradespeople.

3. A fast website on mobile

Most searches from a phone end where the page opens immediately. A slow site loses people before it appears. More in mobile-first and page speed.

4. The same details everywhere

Name, phone and e-mail identical on the website, the profile and directories.

5. Links from elsewhere

Links from other sites show Google that someone trusts you. The best are natural: a client's site, a partner, a local association, a directory. Links are not bought, and buying them can hurt.

6. Patience

A new site usually settles in search over weeks to months. Watch Google Search Console for what people search and how often they saw you, and adjust the site accordingly.

If you’d like help with local SEO and business profiles, see our SEO and maps support for local businesses.

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Matyáš Musela · 733 230 308 · Filip Berčík · 774 915 200 · aetheron@aetheron.cz · Prague

What people in your trade actually search for
How much of it reaches you today
What we would do first, and why